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Icelandic Cowboys is a production company founded and managed by Heimir Jónasson.

As a formal head of production and programme director at Stöð 2 (Channel 2) in Iceland, Heimir is an experienced TV producer. Heimir has among other projects produced shows like: Who wants to be a millionaire, Idol, Lyrics Board, X-Factor and Ready Steady Cook, as well as many drama-, documentary & comedy shows, news & entertainment magazines and TV – movies such as Email an Gott (ProSieben Germany).




Icelandic Cowboys is a production company that produces first class TV productions for the Icelandic market. Icelandic Cowboys offers production services for foreign production companies which are interested in producing in Iceland. Icelandic Cowboys also provides event services for both domestic and foreign companies.

Icelandic Cowboys has a couple of projects in the pipelines for Icelandic TV stations and foreign markets in documentaries and comedy shows.

 © Thorsten Henn

Produce in Iceland

Icelandic Cowboys love to scout you through Iceland’s unique landscape and untouched nature full of active volcanoes and geothermal hot springs. Iceland is on the dividing line between the continents of Europe and America. You will find what you are looking for. The moss-covered fields of lava, the black sand beaches, glacier lagoons or the yellow and red sulphur mountains, blue ponds, majestic waterfalls and Europe’s largest Glacier will help you set the scenes for your project.

20% discount on production cost
Thanks to a new legislation, applying for a 20% reimbursement of the cost incurred in the production in Iceland is an easy straightforward procedure. Applications are sent to the Ministry of Industry and regarding the paperwork you can trust the Icelandic Cowboy to take care of it.

Icelandic Cowboys ehf
Gvendargeisla 50
113 Reykjavik

Phone +354 6619060  

Heimir Jónasson
mobile: +354 6619060

The Belgian production company BGoodMedia rides along with the Icelandic Cowboys. Developing new tv projects as well as representing all new and existing formats in the All3Media catalogue in the Flemish-speaking Belgium as well as in Iceland.

The All3Media catalogue includes more than 60 formats, such as Cash Cab, The Cube and Undercover Boss.

More information on BGoodMedia:
More information on All3Media: